The objective behind the strategic marketing funnel is to put the right content in front of buyers at the right time to encourage them to keep considering your product until they finally make a purchase.
Sounds good, right? So . . .
HOW CAN YOU CREATE ONE?
Your job—or your marketer's job—is to design a marketing road map to usher your audience through each phase of the funnel swiftly and organically. All your advertising content should align with the phase your target customers are in.
With that in mind, here's a guide to intelligent strategy at each phase of the digital marketing funnel.