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7 Ways to Adopt a Data-Driven Marketing Strategy in 2020

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You need a data driven marketing strategy in 2020. You just do. 


Your competitors are not depending on gut feelings and generalized observations. They’re turning to cold, hard facts to determine where and how to reach new buyers. They know your shared audience inside and out, and they notice shifts in consumer behavior as they occur.

If you want to keep up and rise above, you have to make data central to your marketing decisions. If you decide to establish a data-driven marketing strategy in 2020, you’ve got a challenging year ahead. But if you do it right, you’ll remember 2020 as the year everything changed for your business. 

Here are a few tips to get you started.